Higher purpose


Our vision is sky-high.

It’s pretty simple, really. We see Arc in dozens of different heritage cities across the world – connecting them and helping bring them together.

And we aim to give millions of visitors an unforgettable experience, setting the bar for aerial attractions at a whole new altitude.


The Arc idea

nick stubbs 1Nick Stubbs, Arc’s inventor, wanted to find a way for people to view any beautiful location from above, without constructing something permanent like a tower or wheel that would always impact the skyline.

His solution? An elegant capsule suspended between two carbon-fibre masts which glides up and round to give visitors the best view of a city – without spoiling that city.